The journey starts here

About us

ABOUT US

With us by your side your journey to change will be more convenient and efficient. We assist you with our field of expertise – Change Communication – communication and learning that helps your target group to adapt and change for the better.

OUR PROMISE

We started Symbal in 2003 with a simple promise: We help companies change for the better.

OUR TACTICS

We enable people to change their behaviour through inspiring communication and learning.

OUR GUIDING STAR

All our work is crafted around one goal: making sure your vision of the future comes true.

A SHORT STORY ABOUT SYMBAL

We exist as a company because we are passionate about our customers’ challenge to create lasting change.

Watch Peter Gustafson explain what our passion can do for you here (currently only in Swedish).


WE MAKE CHANGE EASIER


With change communication, we make sure your change journey reaches its destination without costly delays. First, we help you understand current conditions and prepare for the journey. Then we develop communication and learning activities that quickly move people from ignorance to enthusiasm.


Finally, we keep up the momentum by systematically measuring various types of feedback and delivering responsive communication that reinforces behavioural change. Read on to learn about the specific types of communication and services we offer.


DIGITAL TOOLS MAKE CHANGE EASIER


Symbal is at the forefront of developing digital learning and communication solutions, e.g. e-learning programs and innovative apps. These tools let you deliver inspiring content to everyone in your target group in a cost-effective way.

We develop solutions for all relevant platforms and devices (PC, tablets, smartphones, etc.).


STORYTELLING MAKES CHANGE EASIER


Getting information is one thing. Seeing people’s faces as they share their thoughts and ideas raises your communication to a far more genuine and engaging level.

Symbal has a full-scale, highly experienced film team who specialize in making your story shine on screen.


SOCIAL MEDIA MAKES CHANGE EASIER


Getting people involved has always been a do-or-die aspect of change journeys. It’s more true today then ever. Social media opens up a range of fun and dynamic new ways to get your people thinking and talking.

We help you create concepts and content to take advantage of those opportunities, whether it’s on your intranet or any other social media platform.


DIALOG MAKES CHANGE EASIER


Asking the right questions is crucial when trying to understand the complex impact of a change.

Symbal develops workshops, learning sessions and dialog exercises that get people talking while challenging them to consider new perspectives.

Knowhow

KNOW-HOW MAKES CHANGE EASIER


We love to share. And more than a decade of running change projects together with our clients has taught us a thing or two about what works and what doesn’t.

We offer consulting services that allow clients to lean on our experience and ensure they introduce change that sticks.


A ROADMAP MAKES CHANGE EASIER


To know what kind of communication will work, you need to know the lay of the land – how people feel today and what will motivate them to change. We can assist you in analysing and preparing for change using well proven methods and tools, one of which is the Symbal Change Meter.

Learn more

Symbal Studios is open for business

Film just might be the sharpest tool in your change arsenal. With Symbal Studios, film is now more accessible than ever.

We’ve made it quick and easy to produce quality material. Whether you need everyday communication or something more educational, we make it possible to get it done in a day.

That’s the whole point of Symbal Studios: drop in with an idea, go home with a film.

Want to know more about what our brand new studio can do for you?

Read all about it at: www.symbalstudios.com

OUR PRODUCTS

ChangeDrivers_small


THE CHANGE DRIVERS

A workshop by Symbal


ChangeJourney_small


THE CHANGE JOURNEY

A workshop by Symbal


ChangeMeter_small


THE CHANGE METER

A workshop by Symbal


25

Passionate employees

1

Elevator
(Easy way to meet us)

80

Steps up to the office
(Hard way to meet us)

32

Energising films
(in the last 12 months)

OUR MODELS

THE CHANGE COMMUNICATION MODEL
The Change Communication Model

The Change Communication Model


The Symbal Change Communication Model is our framework for ensuring your change initiative is a success. The model is based on well-tested theories in behavioural science and psychology. Its practical implementation has evolved over years of working with clients – many of whom have adopted it as part of their own change programs.

Each step is vital in meeting the challenges of creating long-lasting change, but are highly flexible to your unique situation.

Click the buttons below to learn more about the Symbal Change Communication Model.

Step 1: Prepare for change

In this step, the owners of the change initiative assess themselves, their internal ambassadors and the target groups. The objective is to make sure everyone working to drive the change shares a common understanding of the objectives and of the target groups’ readiness for change.

HOW WE HELP

We provide an organisational change readiness analysis, a change communication strategy and detailed change communication plans.

Step 2: Awareness

This is where the change journey begins for the target group. By default, people are passive when it comes to changing what they’re familiar with. It is vital to get off to a strong start. You’ll need to pluck the right strings with messages that hit home if you want to get people to take action.

HOW WE HELP

We make your message shine and your vision come to life. With a long term plan in mind, we create communication that makes your audience aware of what the future holds and why it’s the right path. In doing so, we give people an inspiring goal while preventing the wrong mindset from taking hold. Format is key in establishing trust. Who the message comes from is just as important. With clarity, honesty and compelling goals, your audience will be won over and eager to see what comes next.

Step 3: Interest

Now you have people actively engaged with the initiative. They want to understand if and how they will be affected by the change. To keep things moving in the right direction, you need to demonstrate your own engagement by actively listening, leading and taking initiatives that create dialogue.

HOW WE HELP

Symbal provide the means for managing the expectations and questions of the target group. We prepare structured dialogue tools and communication that have a positive impact on attitudes while minimizing rumours and misunderstandings. People must understand and believe in what they have to gain before they will buy into the next step.

Step 4: Trial

At this point, people are aware of the change and how it will affect them. Now they want to understand what the change really means in practice: “What do I have to do?” and “What knowledge do I need?” Capitalizing on this momentum takes clear communication about details large and small – everything from new login information to a complete understanding of their new role and what skills it will require.

The best way to create learning that sticks is to invite them to apply the new information in a relevant and realistic context. When they relate what they need to do to their own situation, understanding and embracing change becomes much easier.

HOW WE HELP

Symbal provides various methods and tools for learning depending on the subject matter and abstraction level. After all, learning how to use industrial equipment is an altogether different beast than learning how to implement customer insights in decision-making. The tools we develop include self-study apps, classroom training sessions, and much more.

Step 5: Adoption

Most change initiatives aim to set the ball in motion by introducing the change and making people understand what they need to do. Unfortunately, many initiatives end with a training session and simply expect compliance. They fail to address the adoption phase where learning turns into sustained action.

In reality, this is the most difficult task in the entire process. Each and every person in the target group has to actually change his or her behaviour. It’s in our nature to resist change. It takes hard work on several levels – individually, as a group and as a company.

HOW WE HELP

Symbal provides means that enable operational management to follow and encourage positive behavioural development. Communication that encourages change and celebrates progress is critical in empowering people to change – for real and for good. It is important management have the tools to adapt when reality kicks in. That’s why we also provide a method to survey and analyse the initiative over time. With your eyes and ears open, you can overcome any barrier to change.

BEHIND CLOSED DOORS

Behind closed doors

Behind closed doors


Sure, the research and strategy are solid, but how do people really respond to change? In this fun comic, you’ll go behind the scenes to see how two people react to major changes: One who goes through each step of the change model, and another who doesn’t quite get the full story.


The Rendahl Model™
The Rendahl Model™

The Rendahl Model™


Knowing what matters to people deep down is the key to inspiring successful change. Unlike other typologies that try to describe a person’s entire personality, The Rendahl Model™ tells you why you have a certain approach towards life.

It provides an explanation of what drives our sense of meaning, whether it’s in our private life or at work. That’s why we use this model as a core part of the Symbal Change Meter.

Click the buttons below to learn more about the Rendahl Model.

Two dimensions

In its first dimension, the model identifies three consistent, fundamental values – our existential core values. These spring from man’s awe of his finitude. These core values can be seen as a person’s refined instincts for seeking mental well-being and survival.
The second dimension, authority orientation, identifies three different relationships with authority: dependent, dependent against and independent. This dimension forms a strong basis for differentiation.

Nine drivers for change

By combining the two dimensions of existential core values and authority orientation, we get a nine-cell matrix. Each cell in the matrix is defined as an existential ambition, which can be described as a coherent system of shared values, attitudes and motivational factors. These have a powerful influence on the way people approach life at work, including new change initiatives.
Each of us has our fundamental default position in the matrix. We do not deviate from this position over the course of our lives.

Unlike other typologies, The Rendahl model® does not attempt to describe a person’s entire personality. It tells you why you have a certain approach towards life. And knowing what matters to people deep down is the key to inspiring successful change.

The Change Meter

We were looking for a more fundamentally descriptive way to uncover an individual’s deepest motivations. We found it in the Rendahl Model®.

Symbal work closely with the owners of the Rendahl methodology – our partner VIS Society. Together, we have built the measurement of basic existential values into The Change Meter.

This gives you a clear picture of an entire group’s motivational forces when facing a change. We are also certified by VIS Society to conduct in-depth interviews in order to apply the method on an individual level.

Jan-Erik Rendahl

Watch the film to learn why Jan-Erik Rendahl decided to dedicate his life’s work to understanding human motivation.

CASES

Since our projects often involve highly sensitive information, we rarely get to show off our work. But, thanks to the approval of the customers below, we do have a few cases that we are proud to present.

Smart Academy
Customer: Smarteyes

CUSTOMER ISSUE

Smarteyes is a young and upcoming company that’s challenging the traditional optics industry with a modern, customer-oriented business concept. They have operations in Sweden, Denmark and Germany and they’re growing fast. Their goal is clear: to be the most recommended optician on the market.

To achieve their goals, Smarteyes saw the need for an efficient way to develop skills and introduce new employees. So they asked Symbal to be their partner in building an academy.

SYMBAL SOLUTION

The first step toward realizing Smart Academy was to set up and tailor a Learning Management System (LMS). The LMS that best suited their needs was a platform called PALMS. Symbal then developed an introduction experience that utilizes video, audio, text, graphics and interactive scenarios. The goal was to give a clear picture of what it’s like to work at Smarteyes, including expectations of both the company and employees.

RESULT

Smart Academy has been rolled out across the entire Swedish organization and the feedback has been very positive. The Danish and German rollout is planned during the spring 2016.


“I thought it was a pedagogical, useful and fun training. Good to be able to reflect and practise how our values actually effect our daily work.”
Employee quote.

PAH ACADEMY iPad app
– INVESTIGATING UNCLEAR DYSPNOEA
Customer: Actelion

CUSTOMER ISSUE

Actelion has run the PAH Academy since 2004. During this time they have educated around 3,000 physicians in investigating patients with unclear dyspnoea and diagnosing PAH (Pulmonary Arterial Hypertension) – a rare but lethal disease with high mortality untreated. The original program was a mainly non-reusable paper-based 1.5 days workshop. Physicians’ time constraints together with environmental considerations, however, induced Actelion to take the successful academy to the next level. And they asked Symbal to join them.

SYMBAL SOLUTION

Together with editor in chief Björn Kornhall, MD at Department of Cardiology, Skane University Hospital in Lund, Symbal developed an iPad version of the seminar. It can be used in group-learning sessions as well as for individual learning, and follows the diagnostic path from unclear dyspnoea to confirmed diagnosis of e.g. Coronary Artery Disease, Interstitial Lung Disease, Acute Pulmonary Embolism, Chronic Pulmonary Embolism or Pulmonary Arterial Hypertension.

RESULT

The new PAH Academy is now being rolled out across Sweden and the feedback has been enthusiastic.

“Our participants and facilitators are very impressed with the new iPad version – it’s modern, professional and flexible. This development has been especially rewarding for me personally. I started out as a PAH Academy facilitator 10 years ago, and I’ve now had the possibility to be involved in improving it. To think about the fact that the PAH-Academy tool have helped the physicians to better understand PAH and may have facilitated the diagnosis of many Swedish PAH patients during the past 10 years makes me very proud.”

Kristian Broms, Cardiologist, Medical Director Nordic Countries, Actelion

Knowing Höganäs
Customer: Höganäs

CUSTOMER ISSUE

Höganäs had great local leaders, but a unified view on Höganäs’ business, processes and corporate culture was lacking. Not because their people were unwilling, but because the company had quickly grown from a Swedish exporter to a global industrial player. While that’s an inspiring success story, it demanded a whole new level of cross-borders collaboration. It was especially important for newly hired managers to quickly understand the Höganäs way.

SYMBAL SOLUTION

Symbal started by interviewing managers and specialists to identify areas that needed extra attention. Based on those insights, we created a comprehensive e-learning program: Knowing Höganäs. The program covers seven key areas leaders need to know about – from the specifics of the company’s business strategy to intangibles like the company’s soul.

Using proven pedagogical techniques, Knowing Höganäs clarifies what’s expected of leaders and gets them engaged with interactive content and self-assessment exercises. But the real jewel of the program is the film content. Symbal sent film teams around the world to gather stories of Höganäs employees overcoming challenges. By hearing real stories of the right way to do things, the lessons make the leap from theory to reality.

RESULT

Knowing Höganäs is now being rolled out across four continents. From China to America and points in between, employees get the same crash course in what it means to be a leader at Höganäs. And just as important, getting the on-the-ground, personal perspective of colleagues is helping bridge the geographic gap and create a sense of unity across borders.


“Our colleagues around the world are saying this is just what they needed.

Furthermore, by filming at all major facilities we have created a sense of belonging and acknowledged that all parts of Höganäs are equally important.
Ulrika Rask Lindholm – Group Communications Manager, Höganäs.

HELSECOACHEN
Customer: Posten Norge

CUSTOMER ISSUE

A few years ago sick rates was very high and the costs, both in terms of human suffering and in money troublesome. The Norwegian Post decided to support a healthy lifestyle in a healthy work environment. Health problems pose a big risk in several professions. A healthy attitude can help employees to improve their situation. Feeling good at work and in life leads to better results. It started with a group-wide program of health promotion activities.

SYMBAL SOLUTION

Symbal created a set of change communication tools to improve the health consiousness in the organization. E-learning with movies, interactive self-diagnosis and finally challenged participants to carry out activities in their daily lives. It includes exercise, food, rest and social interaction. Group dialogue modules with a focus on discussing health and set common goals for the group. Mobile health app to steer and monitor individual change.

RESULT

No Norwegian company has in recent years implemented major change like Posten Norge. Their objective is to be the best mail and logistics company in the Nordic region. A lot of investments and effort have been put in to increase employee satisfaction and reduce sick leave. This has payed off very well. Sickness rates have been lowered from 9.2 to 6.8% since 2006, Posten Norge has earned about 60 million, and society 222 million NOK. Symbal solutions are now playing the role of lowering this even more and at the same time increase employee satisfaction.


Listen to Johan Swärd from Posten Norge when he talks about Helsecoachen.
(only in Swedish).


Iela_Awards_2014_HM_Symbal_Communication_AB

Helsecoachen has been Honorable Mention in the E-learning category of the 2014 International E-learning Division, given by the International E-learning Association (www.ielassoc.org).

GPHE INSIGHT APP
Customer: Alfa Laval

CUSTOMER ISSUE

Alfa Laval is the world’s largest supplier of gasketed plate heat exchangers (GPHEs), a position they clearly want to keep. In Spring 2013 our client decided to start a global campaign for their outstanding products by raising the competence and confidence levels among the sales force.

SYMBAL SOLUTION

Symbal was asked to propose a brand new communication and competence solution including content, design, and media. We created the GPHE Insight App, making all the tools to learn about GPHEs and to demonstrate their benefits to the customer available in one place. To help Alfa Laval’s clients to easily see what attributes make a difference, we included 3D movies showing the unique features justifying the long term value investment, over a short-term commodity. The app includes a handbook, product and theory trainings, as well as an illustrative value calculator. The solution is also available as a web page.

RESULT

The GPHE Insight App is now being rolled out globally, translated into as many as 12 languages. So far the app has been a success with great reviews, and Alfa Laval has already decided on an extension of it for other product groups.

“I can tell you that the app you created,
GPHE Insight, has become hugely admired
and appreciated.”
– Current owner of the app

BLUE OCEAN – A GAME OF CHANGE
Customer: Stena Line

CUSTOMER ISSUE

Stena Line, one of the world’s largest ferry operators, had a need to improve the understanding of the customers. A new customer segmentation model has been developed, a model built on customer interests and passions. In practice this means a new way of developing offers and new ways of marketing. Stena Line needed a cultural change to be able to sell customer value based on customers’ interests and passions in life, rather that just selling transport services.

SYMBAL SOLUTION

Symbal developed a one-day workshop along with a dialogue game, to transfer knowledge, raise questions and trig problem solving and discussions around the customer segmentation and the customer travel cycle. The core of the solution is the board game Blue Ocean. The objective of the game is to, via a five step idea development process generate new Stena Line products and/or marketing concepts based on different sets of relevant market pre-requisits.

RESULT

The workshop has now been conducted in all countries and on all Stena Line ferry lines in northern Europe. Stena Line is very satisfied with the outcome. Stena Line Marketing & Sales has run the workshop on all sites after Symbals pilot and train-the-trainier session. The feedback from product- and marketing people all around Europe has been overwhelmingly positive.


Listen to Jens Axelsson from Stena Line when he talks about Blue Ocean.
(only in Swedish)

GLOBAL INDUCTION PROGRAM
Customer: Alfa Laval

CUSTOMER ISSUE

Alfa Laval employs numerous people every month all around the world. Up until now the different sites have run their own induction programs. Alfa Laval wanted to ensure a consistent message and an equal level of Alfa Laval knowledge to all new employees globally.

SYMBAL SOLUTION

To reach a global audience with an interactive and engaging training, e-learning is an efficient method. We created an Induction Portal where the co-workers can access seven different chapters covering the most important topics for new employees. Alfa Laval values the dialogue between the new employee and the manager, hence we created a physical Induction Notebook. Throughout the e-learning a number of reflections are to be covered in the notebook, and later on discussed with the manager.

RESULT

At the moment the Induction Program is about to be launched. The project team is very happy about the solution and believes that even “old” employees will enjoy and learn from the experience.

Alfalaval

CURRENT CLIENTS

Actea • Actelion • Alfa Laval • Axis • Bring • Elfa • Höganäs • IKEA • Inter IKEA Systems • Lindex Nationalencyklopedin • Orkla • Posten Norge • Seco Tools • Stena Line • Thule • Telia Sonera
Tetra Pak • Växjö Kommun • Woody Bygghandel

FILMS

A short story about Symbal

People are all different

Höganäs – Chuck and Pat on what really matters

Helsecoachen – interview with Johan Swärd

Helsecoachen – the whole movie

Höganäs Brand Movie

Stena Line – Blue Ocean

THE SYMBAL TEAM

Leading in change communication!



MARTIN HOFF

mh_250x176

  • CEO
  • +46 70 207 31 30

PETER GUSTAFSON

1

  • Strategic Advisor
  • +46 70 845 62 62

PETER ADDIN

pa

  • Creative Director
  • +46 70 999 77 90

ANNA BROMANDER

anna bromander

  • Regional Manager Gothenburg
  • +46 70 878 44 48

KICKI MÜRBECK

kicki_murbeck

  • Head of Consulting
  • +46 70 845 62 99

PETTER LUNDMARK

PL

  • Head of Project & Concept
  • +46 70 287 81 18

HÅKAN BENGTSSON

hb

  • Head of Production
  • +46 76 027 07 26

ANDREAS MATHIASSON

am

  • Production Coordinator
  • +46 70 494 54 22

MATHIAS WIDSTRAND

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  • Senior Change Communication Consultant
  • +46 73 344 88 01

GUNILLA SANDGREN

gs

  • Senior Project Manager
  • +46 70 963 24 65

ANDERS BERGELIN

anders_bergelin

  • Senior Project Manager
  • +46 70 845 62 52

LOUISE LINDQUIST

louise_lindquist

  • Senior Project Manager
  • +46 70 847 98 33

JEANETTE ÖRNEBERG

jo_140807

  • Administrator
  • +46 70 920 70 75

ELIN SJÖDELIUS

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  • Marketing Assistant & Visual Designer
  • +46 73 806 18 89

JESSICA IVARSSON

jessica ivarsson

  • Visual Designer
  • +46 72 322 44 67

LARS MÖLDENER

lm

  • Concept Designer
  • +46 70 845 12 18

JASON ROSS

JR2

  • Concept Designer
  • +46 72 328 86 58

MALIN OLSSON

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  • Concept Designer
  • +46 73 028 51 42

JOHAN EVANDER

johan_evander

  • Concept Designer
  • +46 70 774 51 06

KARIN SÖDERHOLM

karin_soderholm

  • Concept Designer
  • +46 73 866 64 56

KARIN JÖNSSON

kj

  • Film Director
  • +46 70 728 58 85

KIM PÅLSSON

KP

  • Post Production Producer
  • +46 70 834 77 90

BARRE MAJEWSKI

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  • Post Production Producer
  • +46 73 96 462 87

ANDRÉ HEDETOFT

ah

  • Post Production Producer
  • +46 73 67 212 36

JERRY ANDO

ja

  • Senior Change Consultant
  • +46 70 593 54 42

MAGNUS BLOM

magnus

  • Senior Research Consultant
  • +46 70 916 88 66

CAREER

There are currently no vacancies at the company. For unsolicited applications, contact Martin Hoff,