The Symbal Change Communication Model is our framework for ensuring your change initiative is a success. The model is based on well-tested theories in behavioural science and psychology. Its practical implementation has evolved over years of working with clients – many of whom have adopted it as part of their own change programs.
Each step is vital in meeting the challenges of creating long-lasting change, but are highly flexible to your unique situation.
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Sure, the research and strategy are solid, but how do people really respond to change? In this fun comic, you’ll go behind the scenes to see how two people react to major changes: One who goes through each step of the change model, and another who doesn’t quite get the full story.
Knowing what matters to people deep down is the key to inspiring successful change. Unlike other typologies that try to describe a person’s entire personality, The Rendahl Model™ tells you why you have a certain approach towards life.
It provides an explanation of what drives our sense of meaning, whether it’s in our private life or at work. That’s why we use this model as a core part of the Symbal Change Meter.
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In its first dimension, the model identifies three consistent, fundamental values – our existential core values. These spring from man’s awe of his finitude. These core values can be seen as a person’s refined instincts for seeking mental well-being and survival.
The second dimension, authority orientation, identifies three different relationships with authority: dependent, dependent against and independent. This dimension forms a strong basis for differentiation.
Nine drivers for change
By combining the two dimensions of existential core values and authority orientation, we get a nine-cell matrix. Each cell in the matrix is defined as an existential ambition, which can be described as a coherent system of shared values, attitudes and motivational factors. These have a powerful influence on the way people approach life at work, including new change initiatives.
Each of us has our fundamental default position in the matrix. We do not deviate from this position over the course of our lives.
Unlike other typologies, The Rendahl model® does not attempt to describe a person’s entire personality. It tells you why you have a certain approach towards life. And knowing what matters to people deep down is the key to inspiring successful change.
The Change Meter
We were looking for a more fundamentally descriptive way to uncover an individual’s deepest motivations. We found it in the Rendahl Model®.
Symbal work closely with the owners of the Rendahl methodology – our partner VIS Society. Together, we have built the measurement of basic existential values into The Change Meter.
This gives you a clear picture of an entire group’s motivational forces when facing a change. We are also certified by VIS Society to conduct in-depth interviews in order to apply the method on an individual level.
Watch the film to learn why Jan-Erik Rendahl decided to dedicate his life’s work to understanding human motivation.