On January 1st, Martin Hoff will take over as CEO of Symbal Communication. Peter Gustafson, who has been CEO since Symbal was founded in 2003, will stay on in a new role.
Martin’s appointment is part of Symbal’s next phase. Today, we have grown to 21 employees with offices in Malmö and Gothenburg. We have a broad base of suppliers in both Sweden and abroad. To take this journey further, it is time for a new CEO who will focus on top class delivery to customers while improving our organization and leadership.
Martin Hoff excelled in his career as a manager at Sony Ericsson. He went on to become CEO of consulting firm Chase XL, a position he has held for the past five years. Martin has extensive experience in managing and consulting both change management and market intelligence.
Peter Gustafson will serve as Symbal’s executive chairman and focus on strategic business development. Peter will also continue to be an advisor and consultant in our favorite area – change communication.
“Our guiding star has always been ‘change for the better’,” Peter says. “This reason for being guides us not only in our work with our customers, but in the development of our company. After 12 years at the helm as an entrepreneur, consultant and CEO, it’s the right time for the company to take the next step. I’m happy to let the next generation of leader take the wheel and see what happens.”
The heart and soul of Symbal will remain intact but Martin will inject new ideas and his own vision of the future.
“I want Symbal to strengthen its position as the leader in our niche in Sweden,” says Martin Hoff. “It’s a position I want to see us take in other countries in the future. To remain relevant to customers, Symbal has to grow. Our employees are our most important resource and giving them the chance to develop is vital for our future success. We also have to make sure our offer evolves in step with the changing needs of our customers. I see these areas as my main focus in the coming years.”
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