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Step into our world of communication and learning for reaching true change. Maybe, you’re looking for specific advice, checking in to get updated on the latest trends, or maybe you want to deep dive into our change communication methodology? We have it all here!
Challenges of leading change unexpectedly.
The “Ketchup Effect” describes the challenges faced by operational managers during change projects in organizations. They often feel forced into leading change work with little preparation or understanding of their role. External consultants may neglect the human needs of the target group and skip involving operational managers before the “roll-out.”