It’s Monday morning. You caught a movie on the big screen this weekend and the home team won. You have a steaming cup of coffee on your desk and you’re feeling primed and ready to take on the week’s long list of tasks. As you comb through the 82 new emails in your inbox, the first twinge of work stress already wiggling to life, one subject line flashes by:
– New sales tools to launch in Q4 –
You click and scan a block of text about how you are required to go to the intranet and complete an e-learning module on the new tools. Sounds like a drag. Knowing the intranet, it’ll take an hour just to find the thing. You place the task at number 42 on your priority list as the bubbliness of the weekend fades into memory.
Now imagine that instead of a block of text, you get a link. The link takes you to an animated film showing you a colorful future where you’ll be able to do the things you and your colleagues have wanted to do for ages. The film even has some humor in it and leaves you with a smile on your face. The twinge of work stress twitters away and the good vibe from the weekend is reawakened. Maybe this will actually be… fun?!
Sure, it can take a little more effort to get creative. You understand why it’s necessary for reaching customers. There’s a whirlwind of media to break through, you need to connect emotionally, you need to bring what’s in it for them to life, all of that. But your own people are paid to do what you tell them. Why spend the money?
Because your people also have a whirlwind of things competing for attention and they also need to be connected with emotionally if you want real engagement. And because you get so much more in return when people are inspired to not just complete tasks, but truly care about elevating the company to greater heights.
You don’t inspire with standard issue emails and a paycheck. You inspire by putting a little extra effort into demonstrating your vision of a better future. To break through the clutter and stress, you need to show your people the respect and creative standards you generally reserve for customers. Otherwise, your initiative is likely to end up in the spam folder.
Experience: 8 years as a Creative
Personal mission: To inject humanity into your communication
Weapon of choice: Nouns and verbs and adjectives
Change anthem: The Hand That Feeds, Nine Inch Nails
Latest posts by Jason Ross (see all)
- Your co-workers deserve the same creative standards as your customers - November 11, 2015
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