We humans have basic existential values that guide our thinking and behaviour. These core values are deeply rooted and follow us from childhood throughout life. Understanding these values lets you identify both the motivation for and resistance to change.
Please visit this this page to learn more about our approach to systematically measure the target groups’ willingness and motivation for change – ChangeMeter™.
Peter Gustafson, CEO talks about the importance of knowing your target audience. The basis for all change communication. (Currently only in Swedish)
(More films are available at Vimeo and Youtube)
With us by your side your journey to change will be more convenient and efficient. We assist you with our field of expertise – Change Communication – communication and learning that helps your target group to adapt and change for the better.
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