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THE CHANGE METER

Get the change train rolling


IDENTIFY THE DESIRE TO CHANGE

We humans have basic existential values that guide our thinking and behaviour. These core values are deeply rooted and follow us from childhood throughout life. Understanding these values lets you identify both the motivation for and resistance to change.

GET THE CHANGE TRAIN ROLLING

You want to make a change in your business. Old habits must be replaced with new ones. Or maybe you’re looking for insights simply because you know that if you can change, you will remain competitive.

Ultimately, every major decision is about getting people to change – people who had nothing to do with making the decision.

What if you knew exactly what it takes to get your employees on-board the change train?

THE CHANGEMETER™ REVEALS KEY ANSWERS

In collaboration with psychology professor Jan Erik Rendahl and consulting firm VIS Society, Symbal has developed the ChangeMeter™. It allows you to quickly identify people based on their willingness to change.

The method measures human attitudes about change and is based on a scientifically accepted theory: The Rendahl Model™. (Learn more about the Rendahl Model here)

CLIMATE OF CHANGE IS IDENTIFIED

The ChangeMeter™ is implemented via a web survey. It takes no more than 10 minutes to complete. The results create a map that reveals the climate of change in your organization.

That map lets you prepare, implement and audit your change journey in a structured way while ensuring high relevance and precision.

JONATHAN, A HERO IN HIS OWN COMPANY!

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Using the ChangeMeter™, Jonathan discovered unexpected attitudes that were holding back his company’s new strategy.

It turned out the research department was dominated by goal-oriented people who needed a clear structure.

But for him, what was really surprising was that 30% (50 people) were driven by completely different things. Jonathan realized that to motivate those people, he needed to create the right social conditions.

The group’s previous resistance had nothing to do with the strategy in itself, but how it had been communicated.

When managers and the communications department got on the right track, the results were even better than expected. And certainly much better than if they had continued operating in the dark.



PEOPLE ARE ALL DIFFERENT

Peter Gustafson, Strategic Advisor talks about the importance of knowing your target audience.
The basis for all change communication.


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